Digital tools that help small business owners should remain free

News California

These times aren’t easy for small businesses. We’ve had to constantly adapt over the last two years, as the pandemic has given way to inflation, high gas prices, and rising costs on just about everything.

One thing that has consistently helped my business is the internet and digital tools like online review sites.

At the start of COVID, when customers weren’t visiting my North Hollywood café, I started to rely more on customer reviews on sites like Google and Yelp to keep up the flow of customers who ordered online. Once we reopened, new customers would see online reviews and decide to stop by.

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