The internet sprouts a variety of ways to reach target audiences
EB Ranch is a farm and a seller of farm products, including goat milk soap and pastured poultry meat shares using a community-supported agriculture model. We are focused on preserving and promoting heritage breeds of livestock, especially the critically endangered San Clemente Island goat breed. We take our land management and stewardship seriously, and we believe in educating our customers and our larger community through weekly newsletters, live-streaming videos, and on-farm events and tours. I’ve built my initial following through Facebook and Instagram, along with in-person markets, and I’m continuing to refine which specific audience segments are my most likely consumers, as well as identifying opportunities to reach a wider, national audience on top of our more local following.
Erin Link, Founder
Share Your Story
Every day, small businesses use the internet to create new products and services, reach new customers, and remain competitive. However, the internet’s importance to the success of everyone from mom-and-pop shops to the next name brand is an underappreciated story. We’d love to hear your own story about how the internet has helped your business flourish.