From stitch threads to twitter threads: using the internet for growth

Thread
Ohio Fashion

I opened Thread’s doors in 2012 and have grown its brick-and-mortar and online presence. I am influenced by vintage bohemian and minimalist fashion and strive to lift & support other small businesses – especially women and minority-owned businesses. The internet has completely reshaped our business and how we have grown over time. Online initially was a secondary component but now is the priority with sales and advertising. We rely on the internet for customers to find them, and to advertise to have a chance to attract consumers.

Miranda Boyle, Owner

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Every day, small businesses use the internet to create new products and services, reach new customers, and remain competitive. However, the internet’s importance to the success of everyone from mom-and-pop shops to the next name brand is an underappreciated story. We’d love to hear your own story about how the internet has helped your business flourish.

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The internet levels the playing field, lowering barriers for entry, and democratizing ownership, enabling even the smallest storefronts to drive economic results in every state across the U.S. Subscribe to stay up to date with the latest news and stories from Internet for Growth.