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Digital Advertising: The Yellow Brick Road To Success

by iab.admin | Oct 24, 2025 | Uncategorized

To the Editor: When I started Rainbow Realty & Auction with my business partner, Dale, 27 years ago, I wanted to show Tennesseans that their dreams of homeownership could come true in Carter County. Since then, I’ve enjoyed helping newlyweds buy their first homes...

Pulling The Plug on Digital Ads Harms Businesses in our Own Backyard | Letter

by iab.admin | Oct 10, 2025 | Uncategorized

If you’re a small business owner, you know your company is more than a job − it’s your identity. I’ve spent 35 years working with small businesses across Tennessee to develop logos and authentic brand identities. I help clients use them in digital ads that...

OPINION: Anti-“Big Tech” Frenzy Risks Hurting Businesses

by iab.admin | Feb 18, 2025 | Uncategorized

In the movie “Groundhog Day,” Bill Murray is forced to relive the same day over and over again. Looking at the news, especially coming out of Washington, it’s hard not to feel a similar sentiment. The same politicians, the same problems, and the same news stories year...

Letter: Privacy Rights Act would negatively affect small businesses

by iab.admin | Aug 1, 2024 | Uncategorized

In today’s world, many things vie for our attention: elections, a tough economy, and persistently high prices. Amidst this, it’s concerning that Congress might fast-track legislation targeting digital ads. The backlash against “Big Tech” has escalated in...

Not the time for changes to digital advertising

by iab.admin | Mar 31, 2024 | Uncategorized

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