Ad lobby launches campaign to defend targeted ads amid D.C. crackdown
The Interactive Advertising Bureau (IAB) on Wednesday launched a new campaign called “Internet for Growth” that aims to spotlight stories of small businesses which rely on advertising-supported internet platforms.
Why it matters: The push comes amid heightened scrutiny over targeted advertising by D.C. policymakers.
- “We have the responsible and reasonable use of data being demonized in Washington,” said IAB CEO David Cohen in an interview. “There’s a torrent of negativity.”