The internet helped this creator shine through the noise

I founded my sunscreen company Habit Skin last summer to produce products that work with makeup, daily routines, and the fight against aging. Since investing in Tiktok and other internet advertising platforms, sales have increased 300% month-over-month. Viral social posts have led to our SPF mist selling out overnight. I’ve appreciated the attribution and commerce features of Facebook and Instagram, while using Tiktok to crowdsource customer feedback and requests for future products.

Tai Adaya, CEO

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