Hand-dipped leads: how the internet drove food truck success

I opened Lori Lynn’s Cookies and Cream after years of dreaming of having my own bakery. In 2020, I acquired our food truck, Marta, and began an ice cream sandwich business. I have a passion for getting to know our customers from the window of the truck as they enjoy our from-scratch creations, and online tools have allowed me to stay connected with them. We have served customers from all over the state, nation, and world right from our truck and regularly post to social media to let everyone know what delicious things we have been up to. Digital tools have also been essential in letting our customers know where Marta will be, and also in taking online orders to increase sales.  

Lori Morrissey, Owner