Internet drives big reach for small coffee shop

Pure Bean started as a roastery, then grew to include a coffeehouse. My mission for Pure Bean is to change the world – to lift the community with what we do and support people in need around the world. The drive behind what we do sets us apart, as does the quality of our product. Everything we do is done in-house. We use equipment most people don’t use, and we air roast, which is also very unique. We have used social media and digital advertisement to further our mission, and our audience has grown as a result. For our kind of business, online platforms are aimed precisely at our demographic. The [social] following and the response we get through our online work are unmatched.

Nick Reid, Owner