Internet drives big reach for small coffee shop

Pure Bean
South Dakota Food

Pure Bean started as a roastery, then grew to include a coffeehouse. My mission for Pure Bean is to change the world – to lift the community with what we do and support people in need around the world. The drive behind what we do sets us apart, as does the quality of our product. Everything we do is done in-house. We use equipment most people don’t use, and we air roast, which is also very unique. We have used social media and digital advertisement to further our mission, and our audience has grown as a result. For our kind of business, online platforms are aimed precisely at our demographic. The [social] following and the response we get through our online work are unmatched.

Nick Reid, Owner 

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Every day, small businesses use the internet to create new products and services, reach new customers, and remain competitive. However, the internet’s importance to the success of everyone from mom-and-pop shops to the next name brand is an underappreciated story. We’d love to hear your own story about how the internet has helped your business flourish.

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