Partymachines is the world’s leading foam machine manufacturing company. They sell foam machines, foam powder packs, and more to entrepreneurs and rental companies that use their equipment for events from birthday parties, resort pool parties to gender reveals and foam fun runs. Greg Gordan, owner of Partymachines, hired Abraham Shaheen to run their social media account back in 2018. Once COVID hit, their sales plummeted with many events being canceled. Abraham began experimenting with TikTok in hopes of reaching relevant communities and generating more sales. They posted videos of Foam Machine Set-Ups, Foam “Clouds” and more, captivating a variety of audiences. One viral video reached over 14M views, and since then, they have been posting multiple times every single day. With this consistency and their adaptability to follow trends and stay engaged, PartyMachines has grown a following of over 1.1 million on TikTok! They inspire people to start foam machine rental companies and supply resources for others to start marketing their foam machines on social media. On top of this, their average year over year sales have skyrocketed over 300%! Greg Gordan is a great spokesperson who actively livestreams on the platform to engage with users and spread positivity.
Greg Gordan, Owner
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Every day, small businesses use the internet to create new products and services, reach new customers, and remain competitive. However, the internet’s importance to the success of everyone from mom-and-pop shops to the next name brand is an underappreciated story. We’d love to hear your own story about how the internet has helped your business flourish.