Raising the bar with the ad-supported internet
BRABAR was founded because the right fitting bra is the foundation of confidence. We not only educate young women on how a bra should fit, but we also provide a wide range of sizes and designs so that women, especially young women, can feel body confident. Because of our focus on customer education, BRABAR was initially launched as a traditional brick-and-mortar store. The pandemic shifted our business to online strategies as our primary method to connect customers to our product and provide that education. We found that our use of platforms like TikTok, Pinterest, Facebook, and Instagram, not only helped us target our local markets to build awareness of our offerings and secure brand loyalty but also created this sense of community and social connection with our customers. This separated us from merely another player in a slew of ads coming across customer feeds and positioned us to gain their trust.
– Wendy Herman, Founder