Driving DEI initiatives through digital advertising

Portia Prescott is an owner and managing partner of Jefferson Prescott Consulting in Denver, CO and the president of the Rocky Mountain NAACP. For decades, her consultancy has partnered with dozens of nonprofits and leaders in the African American Community throughout the state of Colorado to achieve political objectives and drive organizational change through diversity, equity and inclusion transformation initiatives. Jefferson Prescott Consulting uses digital advertising specifically to conduct outreach to leaders and organizations in underserved communities, who could benefit from their services. Personalized ads have given the consultancy the flexibility and precision to reach targeted audiences, drive growth, and promote equity throughout Colorado.