JW Group is a luxury boutique real estate firm based in Telluride, Colorado. The JW Group is four brokers with a combined 115 years of experience living and working in the town of Telluride. With a competitive but lucrative real estate market and a lot of brokers competing for the same pool of buyers and sellers, employing a digital marketing campaign has given the JW Group an exciting advantage. With a very wide range of upscale properties, ranging from a fully self-sufficient luxury “prepper” compound to brand new opulent custom homes, each property has a story to tell to the right audience. 2021 was the first year to dip their toe in digital marketing, and the results have been very positive. New leads have been generated, specific properties have found their way onto the screens of the right buyers and most importantly, the leads generated allow for personal, direct-to-buyer contact, which is exactly what the relationship-based business values above everything.
Ben Jackson, Principal
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Every day, small businesses use the internet to create new products and services, reach new customers, and remain competitive. However, the internet’s importance to the success of everyone from mom-and-pop shops to the next name brand is an underappreciated story. We’d love to hear your own story about how the internet has helped your business flourish.