Utilizing social media tools to generate engagement

Lauren Marie Atkinson Designs
Tennessee Agriculture & Animals

Lauren Marie Atkinson Designs is a floral event and design company that strives to bring each client’s vision to life and express their emotions through their designs with flowers. LMA handles events of all sizes, from a backyard microwedding to a large corporate dinner, bringing dreams and visions to life through flowers. After approximately $500,000 in revenue in 2020, the company launched initiatives to promote itself online – everything from being included on preferred vendor lists to utilizing new social media tools to generate engagement. These initiatives were designed to promote LMA’s detail in every project and to develop more meaningful relationships with clients and prospects. The result was crossing the $1 million threshold in revenue in 2021, and gaining more than 800 followers on Instagram in less than a year.

Lauren Marie Atkinson, Lead Florist and Owner 

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