Unleashing the community-building power of the internet

Bark Orlando
Florida Agriculture & Animals

After losing a job, I decided to turn my passion for animals into a business. I started Bark Orlando as a mobile pet training company. Through the power of social media and the internet (and the related ability of satisfied customers and animal lovers to give incredible reviews) I’ve been able to grow and expand the business into a full-service pet care company in the heart of Orlando. We use Instagram to advertise as well as keep our customers up-to-date on their pets and their latest offerings. This year alone, our business has grown 40 percent. We’ve also leveraged the power of social media to help other people who are passionate about animals. Earlier this year, the Orlando Pet Alliance’s building burned down. We used social channels to help raise more than $10,000 to help them rebuild in less than 2 days!  

Kierstin Benitez, Founder and CEO of Bark Orlando

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Every day, small businesses use the internet to create new products and services, reach new customers, and remain competitive. However, the internet’s importance to the success of everyone from mom-and-pop shops to the next name brand is an underappreciated story. We’d love to hear your own story about how the internet has helped your business flourish.

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