Using digital advertising to educate and inform

Charleen McManus is the Director of Digital Marketing for Master Center for Addiction Medicine. She has worked in marketing for 20+ years, the past 15 focused on digital marketing and has advised agencies and companies in dozens of industries on digital strategy. As a marketing specialist, she has effectively been able to use digital marketing to reach target audiences in a cost-effective way, a must for small businesses like hers which don’t have extensive advertising budgets.