Northern Roots Boutique is a locally-owned and operated women’s boutique in Grand Forks, North Dakota. I have worked in retail my entire career and love helping people no matter what I am selling. While I love interacting with people who come into my store, I have used online platforms to grow my customer base. We use Facebook, Instagram, Twitter, our website, Comment Sold, and Shopify, but Facebook is our largest market base. I do Facebook Live videos almost daily and have seen my base and our sales grow because of our consistency.
Kay Derry, Owner
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Every day, small businesses use the internet to create new products and services, reach new customers, and remain competitive. However, the internet’s importance to the success of everyone from mom-and-pop shops to the next name brand is an underappreciated story. We’d love to hear your own story about how the internet has helped your business flourish.