Using the internet to cut through the noise

My brother and his family lived in Idaho since the ’70s and couldn’t find a hair salon that could care for their two mixed-race daughters’ hair. So twice a year, I would travel to Idaho to provide their haircare needs. I realized that I could stay in California and fight for clients or be a trailblazer in Idaho.

In 1992, I moved to Idaho and opened up my salon. Cut-N-Up & Co is a multi-cultural salon where anyone can come and feel comfortable receiving the hair service for their hair, with any hair texture. Covid 19 has been our biggest challenge, and social media has helped us build back our client base by 25% in the last two years.

Shari Baber, Owner