Using the internet to cut through the noise

Cut-N-Up & Co
Idaho Fashion

My brother and his family lived in Idaho since the ’70s and couldn’t find a hair salon that could care for their two mixed-race daughters’ hair. So twice a year, I would travel to Idaho to provide their haircare needs. I realized that I could stay in California and fight for clients or be a trailblazer in Idaho.

In 1992, I moved to Idaho and opened up my salon. Cut-N-Up & Co is a multi-cultural salon where anyone can come and feel comfortable receiving the hair service for their hair, with any hair texture. Covid 19 has been our biggest challenge, and social media has helped us build back our client base by 25% in the last two years.

Shari Baber, Owner

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Every day, small businesses use the internet to create new products and services, reach new customers, and remain competitive. However, the internet’s importance to the success of everyone from mom-and-pop shops to the next name brand is an underappreciated story. We’d love to hear your own story about how the internet has helped your business flourish.

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